Lipoflavonoid, a renowned dietary supplement brand, undertook a transformative journey to launch a new product line.
This initiative aimed to merge health benefits with a modern appeal. They implemented a packaging redesign to connect with contemporary aesthetics while preserving the brand's identity. The website underwent a radical transformation, featuring a cleaner look that effectively communicated product benefits. The new design utilized a vibrant color palette to differentiate products and intuitive icons for easier shopping decisions.
