Certain Dri Website Revamp and Product Line Expansion
When Certain Dri, a well-known deodorant brand, made the decision to introduce new products and implement a packaging redesign, they recognized the need for a website overhaul to reflect these significant changes. The objective was to create an online presence that effectively conveyed the brand's solutions for excessive perspiration while showcasing the updated packaging and expanded product offerings.
The new website was meticulously crafted with a focus on clean design and user-friendly navigation. Striking imagery featuring the sleek, new packaging took center stage, reinforcing the product's premium positioning in the market. To cater to the diverse customer base, product information was presented in a detailed yet digestible manner, highlighting key benefits and ingredients.